If you’re reading this in Chrome while logged in to a Google account, yes, that likely means you too, and if not now, then eventually. After a short trial period, Google decided not to make this new tracking method a user choice and instead started automatically including millions in the scheme. It groups you based on your interests and demographics, derived from your browsing history, to enable creepy advertising and other content targeting without third-party cookies. If you’re a Google Chrome user, you might be surprised to learn that you could have been entered automatically into Google’s new tracking method called Federated Learning of Cohorts (FLoC). DuckDuckGo Search (via our website ) is now also configured to opt-out of FLoC, regardless if you use our extension or app.You can use the DuckDuckGo Chrome extension to block FLoC’s tracking, which is an enhancement to its tracker blocking and directly in line with the extension’s single purpose of protecting your privacy holistically as you use Chrome.FLoC is bad for privacy: It puts you in a group based on your browsing history, and any website can get that group FLoC ID to target and fingerprint you.
Google has created a new tracking method called FLoC, put it in Chrome, and automatically turned it on for millions of users.It’s bad for privacy, which is why we’re now blocking it in the DuckDuckGo extension. Google has created a new tracking mechanism called FLoC, put it in Chrome, and automatically turned it on for millions of users.
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